So many people today want to get involved with social media and harness its tremendous promotional power. But, in order to master the art of marketing with social media, you need to be dedicated and work extremely hard at it. Before you can get into the more detailed strategies, however, you must build a solid foundation of understanding.
Do you run a blog? If so, the button that allows you to retweet should be near the top of all your posts. This makes it easier for people to talk about your blog on Twitter. It will allow you to reach more people, more often.
Include a widget for Facebook’s “Like” button on your blog at the top of every page. When they click on the box, they will be “liking” you on Facebook. People will be more than likely to like your page if there is a section on your site where they can do it, as opposed to having to go to your profile directly and doing it. You will increase your exposure if you make it easy for people to do.
Use exclusive offers to entice your social media consumers. You can persuade your consumers with something that is unique that is not available to them anywhere else. Try doing a giveaway or contest for your followers. If this is not an idea that would work for you, give them exclusive offers and coupons that are only available to fans and followers. You also can post your announcements on social media pages.
Respond to people who reach out to you. Check these sites on a daily basis and answer to everyone in a polite and professional manner.
Do not be afraid to ask for help with your social media marketing. This market is large and many designers and consultants can create a website and social media strategy that works for you. This is not a cheap option, but it can be helpful.
Share updates of influential users of Twitter or try mentioning them in posts by having their usernames placed after the “@” symbol. Twitter will notify them whenever you refer to them in your posts, and they will likely re-tweet your posts or respond with new tweets of their own.
These key pieces of info will help you get on the right track with regard to SMM. Social media changes constantly and you have to stay current with it. Take advantage of every tool you have and use social media to increase your customer base.