Facebook is one of the most popular social media sites. More people are joining every day. If you own a business, you must understand the proper use of Facebook in your marketing strategy. Keep reading to learn more.
Always post a link to any new content on your site to your Facebook wall. If you have a blog on your site, have a summary and link post automatically on your Facebook. Even your tweets from Twitter can be linked to Facebook and be displayed there.
Try very hard to make your Facebook page more unique and memorable than others. Adding great photos and unique color combinations really helps. Most users on Facebook are visual.
Don’t let your Facebook page become overrun with spam. Even if you aren’t around, you can put filters in place which will monitor and guard your page. Keywords which you or a fellow administrator have chosen will be filtered out automatically.
When you utilize Facebook Offers, you are able to promote freebies and contests you’re running on your site. First, write a description of your offer. Then, set the “Promoted Post” flag from your wall. If the offer is good enough, promote it to those who aren’t fans, too.
Use the custom tabs to maximize your Facebook marketing efficiency. These allow for increased organization, making your page very user friendly. Use tabs to organize the different contests that you hold.
One important thing you have to do is to develop a Facebook fan base that’s solid. You don’t need to spend much money until you’ve gleaned 5K fans or so. After you hit that many people you should see your conversion rates start to rise.
Facebook has enormous potential for reaching new and existing customers and boosting sales. Now that you have read these tips, you should be prepared to start using Facebook to market your brand. It’s time to start integrating Facebook into your marketing strategy.