Do you want to compete with similar businesses? Do your competitors market via Facebook and you don’t? Would you like to one up your competitors? That requires skill and patience, and the piece below will show you what to do.
Contests can be used to your advantage. Offer up discounts and prizes in return for having your customers like your Facebook page. Be sure to follow through properly and actually give out the prizes, or your honesty will fall into question.
Always respond to comments written about you or to you on Facebook. You should monitor your wall regularly and also any related @ messages. Reply to all your subscribers, particularly those that have questions and/or concerns.
Your Facebook page needs to stand out from the rest when you are using it to promote the products of services of your business. You can accomplish this by including a lot of photos and making it very colorful. Those on Facebook are more likely to visit a vibrant page instead of a dull one.
Facebook Offers is a great way to promote freebies and contests you offer on your site. Once the offer is ready, change it on your wall so it shows as a Promoted Post. If the offer is especially awesome, consider promoting it to Facebook in general as opposed to just your following.
Answer all questions and comments sent to you via Facebook. Thank people if they have contacted you, and follow it up with an answer to whatever they have asked you. If applicable, send a link to a pertinent article on your site.
Custom tabs can help you get more accomplished on your Facebook page. Such tabs let you arrange information on the Facebook page in a manner that works well for your visitors. For instance, use a custom tab for any contests you might run.
Always keep your current customers in mind. Many folks immerse themselves in building their customer base, but they take for granted the base they already have. In order to market using Facebook, your audience should feel respected. This will help them engage themselves in your brand.
Select your updates carefully. If you don’t share content that has value, you won’t keep fans very long. They want to read something interesting or that entertains them. Take advantage of Facebook Insights as a way to discover which updates are truly useful in order to give followers what they like most.
The more you know about Facebook marketing, the easier it will be to beat the competition. You can become the expert at Facebook success! Use this advice to be able to reach the masses.