If you own or operate any business, the majority of your clientele are likely social media users. Because of this, you should establish a social media presence and take your business to them. Find out which social sites your customers are on, and include them in your marketing mix. If not, you are missing out on finding new customers and building relationships.
If you use Twitter for the promotion of your business, it is important that you respond to followers regularly. Always thank people for sharing your posts, and acknowledge and answer any questions as soon as you can. You will create a better relationship with your followers. This will also help you to create a real identity, rather than just appear to be a screen name that sits behind a business.
When participating through marketing with social media, it is a good idea to let all your current consumers know. When a person starts following someone on a social network, the fact that they have done this will often appear on their friends’ feeds. Don’t underestimate the power of this type of free advertising. In addition, it will more than likely be taken more seriously than a paid ad would be, since it will be viewed as an endorsement of your product or service.
Include on the upper right hand portion of your Facebook page a “like box.” Facebook users then have the option to “like” your site. If it is easy to find and prominent on the front page, people will not need to look around. The easier you make it for your users, the more likely people will “like” your page and increase your exposure.
Social media networks are great ways to help your business grow! This allows you to reinforce the relationship between your business and your customers, both current and potential, and grants instant access to millions of possibilities. See what social media marketing can do for your business.