Facebook offers many communication opportunities with customers. Social media sites are something that tons of people use because they enjoy using them to socialize. Keep reading to find out how you can put Facebook to work for your brand.
Contests can be used to your advantage. Offers can include discounts and prizes for users “liking” your page. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.
Be sure that anything that you post online has a link to your Facebook page on it. Do you post blogs? If so, ensure that your blogs are automatically posted on your Facebook account so that people who don’t know about your blog can find it. Link your Twitter and Facebook pages to have your tweets posted on your page.
When you use Facebook for marketing purposes, you must have a page that stands apart from the crowd. This can be done by creating a more colorful page and adding things like lots of photos. Plain pages don’t get the attention professional looking pages do.
Use Facebook Offers to promote your special deals. Just create the offer and then make it a Promoted Post. If the offer is good enough, promote it to those who aren’t fans, too.
Use custom tabs to make your Facebook page more efficient. These tabs will let you keep things organized better on your profile page so that people can easily get the information they need. If you have a current promotion, make a special tab for that.
It is now clear to see that Facebook is a great way to reach your customers. By using Facebook as part of your marketing strategy, you take advantage of the overwhelming popularity of social media. If you apply what you learned in the preceding paragraphs, your outreach efforts will definitely increase your customer base.