Your own friends and family may be on Facebook. You may be surprised at who is on Facebook. But do your customers have a Facebook page? If the answer is yes, then you may benefit from marketing on Facebook, so keep reading to learn the right way to do a campaign.
Always keep in mind that the Facebook page for your business is a direct reflection of the professional image you want to convey. Although social media is relaxed, you should never post anything that could be deemed unprofessional. People will trust and respect your business and what you have to say if you maintain a professional tone.
Would a group better suit your needs than a page would? A Facebook group allows users to have their own community. You could even set up both a group and a page if you would like and if it makes sense for your business.
When you use custom audiences, you are able to target your ads to them by using their email addresses. This boosts the sales conversion rate and decreases campaign cost, since your audience will be larger.
It can be helpful to be active on other Facebook pages instead of just your own. You can gain lots of attention by doing this. Make sure it’s the kind of attention you want. If you have something good to say you can post on other pages. Avoid spamming at all times.
Host a giveaway to increase interest to your Facebook page. Provide a freebie to those who sign up for a mailing list or even just to click “Like”. It may cost you small amount, but you will have more people to communicate with.
You can offer prizes for Facebook “likes”. Likes can get your Facebook page a lot of new attention. Think about offering something that is free and exclusive when they “Like” your page. It could be a sweepstakes prize or something offered to everyone. If they know they can get something they want, they will like it without hesitation.
You are probably on Facebook yourself, so you know what a customer sees, does and wants to know. Simply use the advice in this piece combined with your existing skills to develop a truly impressive campaign. The more effort you put in, the more profit you’ll get out.